Labour Shortage in the Taxi Sector: How to Attract New Talent
The taxi industry faces structural labour shortages due to an ageing workforce and insufficient new entrants. We give taxi operators concrete tips for recruiting and retaining drivers.
The Driver Shortage: A Structural Problem
The taxi industry faces a growing shortage of qualified drivers. CBS statistics on vacancies and employment in transport and logistics show that new entrants are not keeping pace with the number of retiring (mainly older) drivers. Ageing is a key factor: a large proportion of current drivers are approaching retirement age.
Causes of the Labour Shortage
- Ageing workforce: Many experienced drivers will retire in the coming years
- Image: Taxi driving is not always seen as an attractive profession
- Irregular hours: Evening and weekend work puts some candidates off
- Competition: Other sectors (logistics, delivery) offer comparable work
Tips for Attracting New Talent
1. Invest in Employer Branding
Make your company an attractive employer. Share driver stories on social media, show that taxi driving is a varied and rewarding profession. Authentic content works better than traditional advertisements.
2. Offer Training Programmes
Many potential drivers don't yet have the required permits (taxi licence, driving licence extension). Offer to cover part of the training costs in exchange for a fixed-term employment contract.
3. Use MatchMyDriver
Platforms like MatchMyDriver enable taxi companies to connect directly with self-employed drivers and contractors looking for assignments.
4. Flexible Working Hours
Give drivers the opportunity to co-determine their own schedule. Flexibility is a decisive factor for many workers when choosing an employer.
5. Targeted Recruitment Among New Dutch Residents
Many people with a migration background are interested in the taxi profession. Organise information sessions and collaborate with integration institutions. Make sure candidates meet all legal requirements.
Retaining Staff: Not Just About Recruiting
- Offer a competitive salary in line with the CLA
- Invest in good, comfortable vehicles
- Maintain an open and respectful work culture
- Regular training and career development opportunities
- Recognise and reward high-performing drivers
More Information
CBS vacancy data at CBS.nl. Industry advice available via KNV.